GlaxoSmithKline Consumer Healthcare [NYSE:GSK] introduces a new
approach to weight loss that will debut through a public multi-media
exhibit in New York City— the alliTM Experience. The alli Experience
represents part of GSK Consumer Healthcare’s comprehensive educational
program to prepare adults interested in
losing weight with alli — the
only over-the-counter weight loss product
approved by the U.S. Food and Drug Administration (FDA) — before it goes on sale in pharmacies
and mass retailers beginning on or about June 15. The alli Experience
will be open daily beginning Tuesday May 22 through Sunday June 10,
2007, and is open Monday through Fridays from 11 a.m. until 6 p.m.,
Saturdays from 10 a.m.until 6 p.m.and Sundays from 11 a.m.to 5 p.m.The
exhibit is located in New York City at 20 Union Square East (located at
the Southeast corner of the Square).
More than two-thirds of the U.S. population is overweight or obese, resulting in increased risk for serious diseases such as heart disease, diabetes, cancer
and stroke. These serious health complications require the American
public to take an honest look at the realities of weight loss. “We’re
here today to unveil the alli Experience and demonstrate our commitment
to changing the way people think about weight loss.” says Steven L.
Burton, vice president, Weight Control, GlaxoSmithKline Consumer
Healthcare. “People are fed up being bombarded with hyped products and
fad diets that over promise and under deliver. Unlike all the hype,
alli is about straight talk and an honest voice, being real about the
fact that losing weight is hard work.” Burtonadds, “We’re here to help
and to partner with people who want to lose weight
with a realistic approach. But we’re not the total answer. The answer
is individual commitment in partnership with alli, and all the support
and education the alli program offers.”
The alli Experience is designed to help overweight people
revisit and engage the principles of modest, gradual weight loss. The
exhibit, divided into five zones, begins with a sensory tour that leads
to an interactive journey and multi-media education about weight loss
realities. Each zone encourages visitors to embrace a more realistic
approach to diet and exercise for improved health. Visitors receive
meal planning ideas, delicious low-fat recipes and shopping lists with
nutritious foods to help support a healthier lifestyle. The alli
Experience will also help overweight people who want to lose weight
determine if they are ready to commit to the alli program.
Zone 1: You enter a surround-sound passage of empty promises —
“guaranteed, miracle pill, easy, no carbs!” Bombarded by chaos and
hyperbole flashing on ceilings and walls, you’re asked, “Fed up?”
Zone 2: In contrast to Zone 1 you enter a more serene space…
classic, clean, clear. To match the simplicity of the message is one
lone bench. Above it you read sound advice — there are no shortcuts.
Tenets of truth inscribed on the wall acknowledge and inspire — losing
weight is hard but not impossible. Need help? Engage in the next Zone.
Zone 3: Enter a theater of interactive stations to ask, learn,
and discover. Find out if you’re ready for a true weight loss
commitment or still looking for a quick fix. Learn how alli can be a
partner to help you lose 50 percent more weight than dieting alone…
understand that you can’t just try alli, you have to commit to it. Test
yourself to see if you’re ready to commit.
Zone 4: Feast your eyes on a larger-than-life sized dinner
plate featuring projections of appetizing dishes that challenge your
dietary aptitude. See carousels showcasing flavorful low-fat meals and
learn how to keep temptation out of your pantry in a simulated kitchen.
Encouraged? Reflect in the next Zone.
Zone 5: At interactive kiosks, embark on a personal journey to
find out what’s holding you back... exercise your option to speak to a
trained expert. Exit the alli Experience… and enter a new weight loss
revolution. You. Your commitment.
The alli Experience is open to anyone who is 18 years or older, as alli is for overweight adults.
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