Marketer Of New, First FDA-Approved OTC Diet Pill (alli) Takes Different Approach
The marketers of alli, a GlaxoSmithKline manufactured drug, will provide consumers with the first Food and Drug Administration (FDA)-approved over-the-counter weight loss product without a prescription as it hits store shelves this summer (2007).
However, first they are debuting the "diet pill" with an exhibit in New York City to educate the public about their product, which is being touted as a safe and effective drug that won FDA approval in February.
This product is for any adult who is overweight. However, the manufacturer and its marketing company are taking a different approach than that of the drug, Xenical, which has twice the potency of alli.
First, the educational promotions are being forthright with information, such as the facts that there is no "magic" diet pill, and that people who use alli must also make a concerted effort to eat a reduced-calorie, low-fat diet, and exercise regularly.
If these efforts are made while using the drug that manufacturer's claim only affects the gastrointestinal system, then results will be seen.
The FDA noted that people using alli lost an additional two to three pounds for every five pounds that were lost by dieting and exercising.
According to the manufacturer, "alli helps people lose 50 percent more weight than with diet alone."
When alli is taken along with meals, the effective process blocks absorption of nearly one-quarter of the fats consumed (approximately 150 to 200 calories), which are then passed right out of the body.
However, this affect can result in loose bowels. Nearly 50 percent of trial study participants experienced gastrointestinal side effects (including bowel leakage and oily discharges) with the use of alli.
In fact, these unpleasant side effects are why the company is stating how important it is to use the drug properly and count fat gram intake.
In addition, the educational literature even recommends that users of the product should really start the program in conjunction with time off from work.
The drug includes a "starter kit," a food journal, a healthy eating guide, a fat and calorie reference guide, and 60 capsules of alli. The recommended dosage is one to three pills per day. A total of 60 capsules will cost about $50, whereas 90 capsules will cost about $60.
Since the late 1980s, adult obesity has steadily increased in this country, according to the FDA that began to formulate a plan to tackle the problem.
Currently, two out of every three people in the U.S. are considered overweight or obese, according to an AP report
Source: http://www.allheadlinenews.com/articles/7007429094